Why you need to update your social media strategy

Not many people want to hear that their social media strategy is old and out of date— but if you want to grow, you’ll listen to this very carefully.

Social media moves SO quickly. Algorithms change, new social media features are introduced, new trends happen, there’s always something new to learn.

So of course, implementing your knowledge of current trends, social media features, and updates keyword research can help put you stay relevant. Because even if your actual written content is relevant, it is still crucial that you know how to intentionally format it for your target audience.

Speaking of audience, the main way to know what exactly needs to be tailored is to listen to them.

How, you ask?

Engaging with them and will tell you everything that you need to know. If there’s something you can’t figure out about them, do your research!

Here’s a point in the right direction.

3 essential steps for updating your social media strategy:

• Audit and assessment. Review your profile, analytics, and content. Also learn about your competition! What are they doing? Doesn’t hurt to find out.

• Set goals! Define your goals thoroughly. Make sure these are measurable goals, too.

• Earlier, you researched your current audience. Now you need to learn about your target audience. Make sure you are aware of their demographics, preferences, and behaviors. Tailor your tactics around them.

• Content plan + implementation! Develope a content plan that compliments the type of content that you want to create. Include posting schedule and platforms you will use. Take your time creating high quality content. Let me reiterate: keyword research.

Those are just the basics. If you have any questions regarding how to create a social media strategy, feel free to reach out via contact form at the bottom of my website: ceresocial.com 🩷

Signing off,

Ceres Social